M·A·C AIDS Fund awarded for unwavering commitment to HIV/AIDS community
M·A·C AIDS Fund is being recognized with The Casey Award for their outstanding commitment through financial support of the HIV/AIDS community and for their encouragement and motivation of others to take leadership roles in supporting stronger communities.
M·A·C was the first corporation to stand alongside the LGBTQ community and fight the global epidemic when many turned the other cheek. Twenty-six years later, M·A·C AIDS Fund courageously continues to tackle the toughest issues facing people living with HIV including food security, housing, and harm reduction.
Established by M·A·C Cosmetics in 1994 to support men, women, and children affected by HIV/AIDS, the M·A·C AIDS Fund was created in conjunction with a revolutionary cause marketing campaign: all proceeds from the sales of their iconic VIVA GLAM lipsticks are donated to programs and services that support people living with HIV/AIDS.
Since its inception, M·A·C AIDS Fund has raised over $500 million for 1,800 organizations that support over 19 million people across the globe. In 2019 alone, M·A·C AIDS Fund provided millions of dollars to over 60 organizations across Canada, including PWA, the Teresa Group, Dr. Peter AIDS Centre, Bruce House – AIDS Housing Group of Ottawa and Maison Du Parc.
M·A·C AIDS Fund was one of Casey House’s earliest corporate supporters and since 1996 has contributed over $2.1 million to a variety of initiatives including the home hospice program, Rebuilding Lives capital campaign, and harm reduction efforts. M·A·C AIDS Fund was also the very first presenting sponsor of Art With Heart. Cumulatively, they have contributed more than almost any other corporation.
Alongside financial support, years ago M·A·C would provide make-up and supplies to the queens who participated in DQ shows. These days, employees generously donate their time to help assemble the safer-injection and safer-inhalation kits Casey House distributes, and assist at fundraising events.
Casey House extends warm congratulations to M·A·C AIDS Fund on achieving this recognition for their leadership, dedication and accomplishments.